Caroline Capuzzi
SOCIAL MEDIA COORDINATOR | DIGITAL MARKETER | AUDIENCE BUILDER
My experience across digital marketing, social media, project management, and content strategy has given me the versatility to navigate fast-paced environments, collaborate across teams, and bring ideas to life from concept to execution. Across entertainment artists, veterinary hospitals, nonprofits, and independent authors, I'm passionate about helping organizations tell their stories, strengthen their brands, and build meaningful connections with the audiences they serve.
About Me
As a 2023 Penn State University graduate with dual B.A. degrees in Digital & Print Journalism and Psychology, I combine creativity with data-driven strategy to develop marketing campaigns and content that strengthen brands, engage audiences, and deliver measurable results.
From creating compelling social media content and refining brand messaging through thoughtful copyediting to developing audience engagement strategies that build lasting connections, I'm passionate about using authentic storytelling to help brands grow and leave a lasting impression.
Brands I Have Helped
Suveto
Marketing Coordinator
Supporting veterinary hospitals nationwide, I coordinate marketing campaigns across email, CRM systems, and social media while managing project timelines, reporting, and cross-functional collaboration. I build marketing reports that uncover performance insights, and ensure campaigns are executed accurately and efficiently while maintaining organized workflows and documentation.
Unstoppable After 50
Copyeditor
As a Copyeditor for Unstoppable After 50, I review and refine book manuscripts to ensure clarity, consistency, and grammatical accuracy while preserving each author's unique voice. I collaborate closely with authors throughout the editing process to deliver polished, publication-ready books that effectively connect with their target audience.
Crowd Surf
Digital Marketing Assistant
Working with artists including Britney Spears, Camila Cabello, Zayn Malik, and Tate McRae, I helped execute social media campaigns, optimize social media profiles, and turn performance data into actionable insights. I researched creators for partnership opportunities, monitored emerging trends to inform campaign strategy, and contributed to client reporting that helped strengthen audience engagement.
Better Health Bookshelf
Social Media Coordinator
As a Social Media Coordinator for Better Health Bookshelf, I transformed podcast interviews into engaging, educational social media content designed to grow brand awareness and audience engagement. By creating strategic content tailored to multiple platforms, I helped drive website traffic, promote podcast episodes, and generate leads through compelling storytelling.
Wellbrook Wellness
Marketing and Advertising Intern
During my internship as a Marketing and Advertising Intern at Wellbrook Wellness (formerly Meyerbrook Counseling), I developed print and digital marketing materials, designed engaging social media graphics and infographics, conducted community outreach to healthcare providers, and built strategic partnerships to increase awareness of the organization's mission and services.
Bite Sized Books
Copyeditor, Proofreader, Project Manager
As a Copyeditor, Proofreader, and Project Manager at Bite Sized Books, I managed multiple publishing projects from manuscript to publication while ensuring exceptional editorial quality. I collaborated with authors and editors, maintained project timelines, developed promotional content, and contributed to marketing efforts that helped bring books to market successfully.
The Author Factor Podcast
Digital Marketing Coordinator
As a Digital Marketing Coordinator for The Author Factor Podcast, I coordinated podcast production from interview scheduling to publication, ensuring seamless collaboration between hosts and guests. I transcribed episodes with precision, performed quality assurance before release, and helped grow audience engagement through strategic digital promotion.
Dog Joy Book Publishing
Author, Editor, Project Manager
From concept to publication, I led the creation, editing, marketing, and fundraising efforts behind a 180-page book celebrating rescue dog stories, spearheaded digital marketing campaigns to amplify its reach, and raised over $6,000 for rescue organizations through its success.
My Book, Dog Joy
Raised Over $6,000 for Local Dog Rescues
In the summer of my high school senior year, I published my first book, Dog Joy, which featured the stories of 26 rescue dogs. Click here to see the website.
Dog Joy allowed me to share my love of animals and is a collection of dog rescue stories as told by the men and women who opened their homes and hearts to dogs in need. Each of their stories is shared to inspire others to choose rescuing or adopting their next dog.
I managed the entire project from helping find 25 dog rescue owners, to helping them share their stories, to managing the entire book publishing process, to book marketing and promotion.
My primary goal was to raise awareness and raise money for dog rescue organizations and within a few short months of the book being published, I helped raise over $6,000 which was donated to the various local dog rescues featured in the book.
My book was also featured in several local newspapers and magazines which you can see here.
The logos displayed on this site represent the tools and platforms I’ve worked with and are trademarks of their respective companies. Their inclusion here is for educational and illustrative purposes only and does not imply endorsement.