Caroline Capuzzi
SOCIAL MEDIA COORDINATOR | DIGITAL MARKETER | AUDIENCE BUILDER
“I am Passionate About Connecting Fans, Artists, and Unforgettable Moments"
About Me
I am a proud 2023 graduate of Penn State University, where I earned dual Bachelor of Arts degrees in Digital and Print Journalism and Psychology.
My unique educational background allows me to blend the art of storytelling with an understanding of human behavior, crafting content that not only captures attention but also resonates with audiences.
With a passion for creativity and a knack for analytics, I specialize in creating impactful campaigns and strategies that uphold brand integrity while driving engagement.
Whether it’s crafting compelling social media content, refining messages through precise copyediting, or developing fan engagement strategies that foster loyalty, I thrive on connecting people to brands through meaningful, authentic storytelling.
My experience spans digital marketing, project management, and audience engagement, giving me the versatility to adapt to diverse challenges and deliver results that exceed expectations.
I am passionate about helping brands build lasting connections with their audiences and ensuring every piece of content aligns seamlessly with their vision and goals.
Effectively connecting brands with audiences through impactful digital marketing and fan engagement strategies.
Brands I Have Helped
Crowd Surf
Digital Marketing Assistant
During my time at Crowd Surf, I developed and executed social media campaigns for artists such as Britney Spears, Camila Cabello, Zayn Malik, and Tate McRae. I crafted visually engaging content and strategic calendars aligned with their branding, tracked performance metrics to deliver insightful reports, optimized profiles for discoverability, and enhanced fan engagement through tailored platform strategies and SEO best practices.
Better Health Bookshelf
Social Media Coordinator
As a Social Media Coordinator for Better Health Bookshelf, I specialize in creating engaging content from podcast interviews, transforming them into compelling social media posts that educate and inspire audiences. My goal is to drive traffic to the website and podcast, while fostering lead generation through strategic content and audience-focused messaging.
Bite Sized Books
Copyeditor, Proofreader, Project Manager
As a Copyeditor, Proofreader, and Project Manager at Bite Sized Books, I ensured grammatical accuracy and consistency in book manuscripts, contributed to the creation and editing of social media content and promotional materials, managed multiple client projects from draft to publication, and collaborated closely with authors and editors to deliver clear and polished final products.
The Author Factor Podcast
Digital Marketing Coordinator
As a Digital Marketing Coordinator for The Author Factor Podcast, I managed the coordination of podcast interviews, ensured seamless production between the host and guests, transcribed technical content with precision, created engaging marketing content to boost listener engagement, and performed detailed quality checks before publication.
Wellbrook Wellness
Marketing and Advertising Intern
During my internship as a Marketing and Advertising Intern at Wellbrook Wellness, I developed and designed impactful print and social media materials, created visually engaging infographics for platforms like Instagram, Facebook, and LinkedIn, built strategic partnerships through networking, and conducted outreach to local healthcare providers to promote the organization’s mission.
Dog Joy Book Publishing
Author, Editor, Project Manager
At Dog Joy Book Publishing, I authored, edited, and managed the production of a 180-page book celebrating rescue dog stories, spearheaded digital marketing campaigns to amplify its reach, and raised over $6,000 for rescue organizations through its success.
My Book–Dog Joy
"Raised Over $6,000 for Local Dog Rescues"
In the summer of my high school senior year, I published my first book, Dog Joy, which featured the stories of 26 rescue dogs. Click here to see the website.
Dog Joy allowed me to share my love of animals and is a collection of dog rescue stories as told by the men and women who opened their homes and hearts to dogs in need. Each of their stories is shared to inspire others to choose rescuing or adopting their next dog.
I managed the entire project from helping find 25 dog rescue owners, to helping them share their stories, to managing the entire book publishing process, to book marketing and promotion.
My primary goal was to raise awareness and raise money for dog rescue organizations and within a few short months of the book being published, I helped raise over $6,000 which was donated to the various local dog rescues featured in the book.
My book was also featured in several local newspapers and magazines which you can see here.
Contact Me
I’m eager to apply my passion and diverse skill set – ranging from digital marketing and social media strategy to content creation, project management, and copyediting – in a marketing position that allows me to drive impactful campaigns and build meaningful connections with audiences. With a strong foundation in storytelling, analytics, and brand engagement, I’m ready to contribute my creativity and strategic thinking to help your brands grow and thrive.
Email: caroline<at>carolinecapuzzi.com | Phone: (484) 320-7482
Every concert and artist photo you see here was captured by me, Caroline Capuzzi. These images are my creative property and are protected by copyright. Please don’t use them without asking first—just drop me a message!
The logos displayed on this site represent the tools and platforms I’ve worked with and are trademarks of their respective companies. Their inclusion here is for educational and illustrative purposes only and does not imply endorsement.